Hoag, Anne
Institution: 
Pennsylvania State University
Country: 
USA
Biography: 

Anne Hoag
Associate Dean for Undergraduate Education and Outreach
College of Communications
The Pennsylvania State University

Anne Hoag is associate dean for undergraduate education and outreach in the College of Communications. In addition to her leadership role, she teaches and conducts research in the areas of media entrepreneurship, media economics and telecommunications management.

Hoag's current research focuses on media entrepreneurship and is supported by grants from the Kauffman Foundation and the Schreyer Institute for Teaching Excellence. Two recent articles include "Measuring Media Entrepreneurship" in the International Journal on Media Management and "Media Entrepreneurship in the Era of Big Media: Prospects for New Entrants"
for Kauffman.

In the past several years her scholarship in media economics and management has yielded papers on such diverse topics as the glass ceiling in television management, media buying on electronic networks, and the effects of regulation on cable investing. She has published in the Journal of Media Economics, Organization Science, Journalism and Mass Communications Educator, International Journal of Physical Distribution and Logistics Management and Telematics and Informatics.

Before joining the Penn State faculty, she spent a decade in the advertising and cable television industries. Hoag was general manager of TCI Cable of Asheville, N.C.; general manager of United Artists Cable in Aiken County, South Carolina; and general manager of Gainesville Cablevision in Georgia. Before making a career in cable, she worked in advertising at Leo Burnett in Chicago.